Owners of a successful blog that has a
large following may sometimes have the need to use guest bloggers. An example
of when this practice may be a good idea is when the owner of a popular blog
will be unavailable to post new blog entries for an extended period of time. In
this case the lack of blog updates may cause the blog to lose traffic so it
would be prudent for the blog owner to make arrangements for a guest blogger or
a series of guest bloggers to post new items during his absence. The blogger
may also wish to announce the intention to use guest bloggers during this
period of time to ensure loyal blog visitors are aware of the situation and
that it is only temporary. This article will discuss aspects of using guest
bloggers such as advertising for guest bloggers, selecting guest bloggers and
compensating guest bloggers.
Advertising for Guest Bloggers
There are a number of locations where a
blog owner can advertise for guest bloggers. Job boards specifically for
bloggers or freelance writers are an excellent option for finding guest
bloggers. Job boards for bloggers are frequently visited by experienced
bloggers who are looking for new opportunities to blog for compensation. These
bloggers may have specific experience with the subject matter of the blog or
may simply be adept at creating interesting blogs on a variety of subjects. Job
boards for freelance writers are another great option. These writers may not
necessarily have experience blogging but they may have other writing experience
that is useful. Blog owners should consider posting a detailed messaged
specifying the type of work required and duration of the project and asking for
clips from the writers which can be used to verify the writer’s skill level.
Blog owners may also wish to advertise for
guest bloggers on message boards related to the subject of the blog. Visitors
of this blog may not necessarily have writing experience but will likely be
quite knowledgeable about the subject of the blog and therefore be capable of
producing interesting and insightful blogs.
Selecting Guest Bloggers
Selecting a guest blogger should be done
carefully to ensure the guest blogger is reliable and capable of producing
articulate, informative and interesting blog posts. Blog owners who advertise
for a guest blogger on job boards for bloggers and freelance writers should ask
for clips demonstrating the writer’s ability to write blogs which are
interesting and informative. When advertising on a message board for a guest
blogger, the blog owner might want to consider using the applicant’s previous
posts to evaluate his writing ability and knowledge of the subject matter. He
should also consider the type of response the applicant’s message board
postings typically elicit. This is important because it is a good indication of
the type of response the blogs will elicit. Blog owners should also ask the
applicants for references and should contact these references to obtain
information about the bloggers work ethic and ability to complete projects.
Compensating Guest Bloggers
Blog owners should also carefully consider
how they intend to compensate guest bloggers. This can be done in the form of
financial compensation or through allowing the guest blogger to post a brief
biography with a link to his personal website or blog at the conclusion of the
blog post. The latter form of compensation is essentially free advertisement
space for the guest blogger. The blog owner may also wish to compensate the
guest blogger with a combination of money and free advertising space.
Regardless of the method of compensation chosen the blog owner should discuss
this with the guest blogger before work commences and should enter a written
contract with the guest blogger which explicitly states the terms of the compensation
to avoid disputes.
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