A blog may be essentially an online journal
displayed in reverse chronological order but it is also a website which
requires the same attention to detail any other website requires. It also
requires the same design elements as a regular website which does not also
function as a blog. Bloggers have decisions to make regarding design elements
of the blog such as colors and layout, fonts and the inclusion of
advertisements. Although many blog software programs provide a variety of templates
which make designing a blog rather simple, blogs can also be highly customized
by bloggers who possess some programming skills. This article will discuss some
of the basic design considerations bloggers encounter.
Colors and Layouts of a Blog
The colors and layout of a blog is one of
the most obvious design considerations bloggers must consider when starting or
re-designing their blog. Bloggers may use a solid color background, blocks of
different colors in the background or pictures or textures in the background.
These background elements can be any color imaginable. However, bloggers who
are considering the colors to use in their blog should consider using colors
which will be aesthetically appealing to most blog visitors. This is important
because the use of garish colors which are harsh on the eye can result in
diminished blog traffic.
The layout of the blog should also
carefully be considered by the blogger. The blog should be arranged in a
fashion which is appealing to blog visitors, suits the subject of the blog and
is presented in a logical manner which is easy for visitors to follow. Again,
this is important because failure to use a layout which meets these criteria
may result in blog visitors choosing not to visit the blog anymore because the
layout is confusing or unappealing.
Fonts Used in a Blog
Bloggers have a number of options available
to them when selecting fonts to use in their blog. These options include the
font chosen, the text size and the color of the text. Bloggers should consider
choosing a font which works well with the overall design of the layout of the
blog and suits the subject matter of the blog but also is a font which common.
This is important because blog visitors may have trouble viewing the font if
the blogger selects a unique font which is not common. The text size and colors
of the text should also be carefully considered. These elements are primarily
important for readability. Text size should be set so members of the target
audience can easily read the text. For example a blogger with senior citizens
as the target audience may opt to use a text size slightly larger than usual.
The colors used for the text should also be selected to enhance readability.
One way to do this is to select colors which are appealing to the eye but also
contrast with the background color.
Inclusion of Advertisements in a Blog
Bloggers must also consider the inclusion
of advertisements when they are designing their blogs. This includes
determining whether or not to include blogs. Once this decision is made,
bloggers who opt to include advertisements must carefully consider how and
where they wish to display these advertisements. Advertisements can be
displayed in various locations throughout the blog and can be designed to be
discrete or obvious depending on the preferences of the blogger. Advertisements
can also be a variety of sizes and shapes and are highly customizable in a
number of different ways.
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