Online shoppers have a variety of options
available to them for placing an order. Online shopping is already rather
convenient for a number of reasons including convenience and the ability to
shop for items from retailers around the world. The ability to place orders in
a variety of different ways makes online shopping eve more desirable for some
consumers. This article will discuss some of the options available for placing
an order when online shopping including using the website to place the order,
calling customer service to place the order and faxing or mailing orders.
Placing Orders through the Website
One of the most popular options for placing
orders when online shopping is to place the orders directly through the online
retailer’s website. In most cases online retailers offer the ability to add
items to a virtual shopping cart while browsing through the available items
offered for sale. After the consumer is done shopping he can review the
contents of his shopping cart and add, subtract or modify the contents of the
shopping cart as necessary before proceeding to the checkout process of the
online shopping experience. During the checkout process the consumer provides
information such as credit card information and billing address as well as the
address to which the consumer would like the items shipped. The online shopper
can choose to have the item shipped to himself or to others. Although shopping
online is generally considered to be safe, consumers should verify the website
is being made through a secure server which will protect sensitive information.
One way to do this is to look at the website address. Secure websites start
with https:// while websites which are not secure start with http://.
Calling Customer Service to Place an Order
Online shoppers may browse for items online
but may decide to purchase items by calling a customer service representative
instead of placing the order online. Customers may choose this option for a
number of different reasons. Some online retailers may not have an option for
completing the purchase online or these features may not be functioning
correctly and in these cases the shopper will likely place the order over the
phone. However, there are situations in which a consumer may opt to call
customer service to place the order even when it is possible to do so online.
This may include situations in which the order is particularly complex or
situations in which the consumer has questions he would like answered before
placing an order. Online shoppers who make a purchase this way should have all
of the necessary information available before contacting customer service. This
information includes the product number, billing information and shipping
information.
Faxing or Mailing Orders
Online shoppers can also place orders by
faxing or mailing the order to the online retailer. The consumer may browse for
items online and even print the order form from the online retailer’s website. Although
this is not the most common method of online shopping there are some consumers
who still use this method. One of the examples to using this method is the
ability to pay for an order with a check instead of a credit card. A credit
card will likely be required for orders placed online or with a customer
service representative. Customers who fax or mail an order form may have the
option of using a credit card to pay for the order but may also have the option
of using a check as well. This is ideal for online shoppers who either do not
have a credit card or do not want to charge items to a credit card. Although
there are some advantages to this method of placing an order from an online
retailer there is one major disadvantage to this method. This disadvantage is
the order may take longer to process than it would through other methods. When
a customer places an order through a website or on the phone the order is
typically processed instantly. However, when the consumer mails the order form
it may take a few days to arrive and then may require extra time for
processing. Even orders which are faxed in may not be processed immediately
despite arriving quickly.
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